Harlequins signs Saxo as official trading partner
September 22, 2022
Harlequins has inked a new partnership with investment platform Saxo who become the Official Trading Partner of Harlequins.
Saxo, the leading fintech specialist focusing on multi-asset trading and investment, partners with Harlequins as the company reveals a new-look logo to celebrate 30 years of providing services to customers to look after their financial future.
With Saxo’s new branding and tagline, ‘Saxo, be invested’, now seen across the Twickenham Stoop – the home of Harlequins, the two companies today celebrate the joining of two businesses that have learnt how to evolve and win.
Much like Saxo within the financial sector, Harlequins has learned over time that risk management, technology and technical analysis are essential ingredients to success.
Saxo has a history of sport partnerships including with the Tour De France and in Formula One once sponsoring Renault and Lotus, alongside some of the sport’s biggest stars including Romain Grosjean.
Commenting on this new deal, Harlequins CEO Laurie Dalrymple said: “As a sports club we strive for best-in class performance both on and off the field, with the lifting of the Gallagher Premiership trophy at the end of each season the ultimate marker of success.
“Having won the league two times during the club’s history, we are fortunate enough to have a good understanding of what it takes to be the best in class to reach the pinnacle of professional sport. We are delighted to partner with Saxo who are the pinnacle of their industry and understand what it takes to win.”
Saxo UK CEO Charles-White Thomson added: “We are delighted to announce this partnership which we envisage growing further with time. It is a pleasure to partner with a rugby team with such a rich pedigree and a track record of winning.
“Though from different fields, Saxo and Harlequins share many similarities, including a strong and competitive spirit, esprit de corps, a shared desire to continually evolve, and a keen focus on delivering an excellent experience for our engaged and loyal clients or supporter base. I look forward to developing this relationship further and evidencing that sport and finance make excellent teammates. ”
The partnership has been agreed in association with Saxo celebrating 30 years since opening its doors in Copenhagen in 1992.
