Goodwood Secures Multi-Year Partnership With Heycar
June 2, 2022
The Goodwood Estate today announced a multi-event partnership with heycar, the online car marketplace. The agreement will see heycar become an Official Partner of the annual flagship event, the Goodwood Festival of Speed presented by Mastercard, which runs from 23-26 June 2022.
Heycar is to be the Presenting Partner for the First Glance Paddock, one of the most popular features at Festival of Speed. The First Glance Paddock presented by heycar serves as a showcase of the latest cars and prototypes from the automotive world, many revealed to the public for the first-time.
Heycar will have a stand next to the First Glance Paddock and further branding on the paddock shelters and across the site, as well as receiving increased online reach through First Glance digital content and the festival’s daily live stream. The live stream allows viewers from around the world to tune in over the weekend, which will include coverage of First Glance content on the famous 1.16-mile Festival of Speed Hill – the focal point of the event.
The 2021 Festival of Speed live stream was viewed 6.1 million times and the event was broadcast to 2.5m people in the UK through ITV and Sky programming. The hillclimb and its partnersalso feature heavily on Goodwood’s 365 social media channels – with millions of views generated from fans around the world in the last year.
In addition, heycar will be the Presenting Partner for Goodwood’s Three Friday Nights where top-class horse racing on the Sussex Downs is followed by music hosted by well-known and popular DJs. heycar will also sponsor a number of races on each of the evenings – June 3, 10 and 17. This year’s DJ line-up features Ibiza legend Carl Cox and BBC Radio 1’s Greg James and Annie Mac.
heycar’s partnership activation will include a phenomenal spin the wheel prize giveaway with prizes including sunglasses, ponchos, glow sticks and tickets to the Luna Cinema Summer Series. The sell-out event will be called Three Friday Nights presented by heycar.
Jonathan Gregory, Commercial Director, Goodwood, said: “heycar is an exciting new brand and business that, like Goodwood, prides itself on quality and excellent customer service so we are delighted to have them as a partner across both Festival of Speed and Three Friday Nights. The First Glance Paddock presented by heycar is one of the most eagerly viewed elements of Festival of Speed for car lovers with manufacturers providing a glimpse of the very latest in design and technology of what lies ahead in the motor industry.”
Karen Hilton, Chief Commercial Officer at heycar, said: “Goodwood and their many exciting events have become a staple of British automotive culture, and we feel privileged to have the chance to work with them on their upcoming events and festivals for years to come. When it comes to our passion for quality cars and feel-good attitude to championing the beauty of motorsport, it certainly feels like a match made in heaven. We look forward to joining them at this beautiful estate to celebrate the latest and greatest that the automotive industry has to offer.”