Goodwood secure timing partner deal with Roger Dubuis
June 15, 2022
Goodwood today announced Swiss watchmaker Roger Dubuis as the Official Timing Partner of the annual flagship event, the Goodwood Festival of Speed presented by Mastercard, which runs from 23-26 June, 2022.
Roger Dubuis – part of the prestigious Richemont Group – has agreed a multi-year deal which will also see them become presenting partner of the event’s Drivers’ Club. The Roger Dubuis Drivers’ Club provides an exclusive space for the drivers and participants to relax and prepare for the races ahead. Roger Dubuis will also have a presence in the Paddock area with examples of its extreme horological craftmanship in the form of the hyper-performing timepieces from the wider Excalibur and Excalibur Spider Collections.
The Duke of Richmond said: “Roger Dubuis shares our passion for excellence and innovation and are the perfect fit as the Official Timing Partner of Festival of Speed. The brand brings its unconventional and bold spirit to the Festival and it will elevate our customer experiences to even greater heights. We look forward to a dynamic and exciting relationship at the world’s greatest celebration of motorsport, car culture and technology.”
Nicola Andreatta, CEO of Roger Dubuis said: “We are thrilled to join the Festival of Speed. Just as the event is determined to offer the greatest celebration of car culture, we intend to offer the most exciting way to experience Hyper Horology. Together we will create unique performances charged with adrenaline and infused with pleasure, madness and freedom. This is going to be an annual epic rendezvous.”
In addition, Goodwood will provide Roger Dubuis with a number of digital assets and the opportunity to produce their own content for distribution across the Estate’s various social media channels, along with the right to stream the live event on Roger Dubuis’ own platforms globally. The hyper watchmaker’s logo will appear on the digital ‘count down’ clock at the start line of the Festival of Speed hillcimb as well as on the Goodwood website and live on ITV when the timing element is featured.
Roger Dubuis already boasts two partnerships within the motorsport world, creating masterpieces with racing legend Lamborghini Squadra Corse and premium tyre expert Pirelli.
