Goodwood enters into multi-year deal with Heineken
July 25, 2022
Goodwood has entered into a multi-year agreement with HEINEKEN UK as the Official Beer Partner across all events and poured across the estate throughout the year.
The deal includes the Qatar Goodwood Festival, popularly known as ‘Glorious Goodwood’ and one of the highlights of the flat racing season, which starts tomorrow 26 July-30 July, as well as the recently staged Festival of Speed and the upcoming Goodwood Revival.
HEINEKEN UK is the name behind some of the UK’s most loved beers and ciders, including Amstel, Birra Moretti, Heineken®, Heineken Silver, Inch’s Cider and Old Mout.
Brixton Brewery craft beers will be the official beer at all racecourse meetings throughout the year. Birra Moretti will be the official beer of Goodwood Revival, the vintage car and motorcycle event staged entirely in a period theme from 16-18 September.
The recent Festival of Speed saw Heineken 0.0% as the official beer and the creation of the Heineken Green Bar. Branding is also featured on the racecourse and motor racing track.
Jonathan Gregory, Commercial director at Goodwood, said: “This is a very exciting partnership for both parties with HEINEKEN able to offer visitors an extensive range of different beers across the calendar of events at Goodwood. They too have a proud family history and share our values and passion for quality.”
HEINEKEN UK spokesperson said: “We’re delighted to extend our long-standing partnership with Goodwood. For the hundreds of thousands of visitors who will be enjoying the superb events at Goodwood, we’re pleased they can cheer on the festivities with great tasting beer and cider.”
The news comes off the back of Goodwood’s most successful ever Festival of Speed presented by Mastercard. The event saw over 200,000 visitors across the four days with the Friday, Saturday and Sunday complete sell-outs with visitors from 64 countries. Digital content for the event was viewed over 30 million times with YouTube alone accumulating over 1.3 million hours watched in 190 countries.
