GameDay Partnership RFL

GameDay Announces Partnership Renewal With The RFL

By Community | September 8, 2021

GameDay, the leading provider of digital solutions to international, national, grassroots and professional sporting organisations across Australia, United Kingdom, Europe, Asia and New Zealand, can today announce an exciting partnership renewal with the Rugby Football League (RFL), the governing body for professional rugby league in England.

The new long-term agreement will allow GameDay to build upon the previous five years of work alongside the RFL to continue evolving their digital ecosystem and expand the great work they have done with the LeagueNet and Our League platforms.

Since 2016, GameDay has been able to support the RFL’s move away from being a paper-based organisation, centralising various digital touchpoints to provide a more user-friendly experience.

With the RFL launching a membership fee from the 2022 season onwards, we will help support the governing body with this transition as the money generated is reinvested back into the grassroots and overall development of the game.

Furthermore, GameDay View, our business intelligence and analytics tool, will allow the RFL to track and report on a number of key metrics across the sport of rugby league, from demographics and competitions to other key insights for individual clubs. This development brings a new element to not just our partnership, but the sport as a whole as analytics become more dynamic and in real-time.

Andy Graham, GameDay general manager, said: “We are ecstatic to continue our partnership with the RFL. Since 2016, we have been able to support rugby league’s governing body in England to become a technology-first organisation in relation to their player registration and automation, and we hope to continue developing and enhancing the nature of our relationship moving forward.

“We are proud to share our digital expertise with the RFL, and with the organisation embarking on some really exciting changes over the next 12 months, we are really pleased to continue our affiliation.”

Richard Donlon, RFL systems manager, said: “We’ve been working together with GameDay since 2016. That was a time in which the RFL was going through a massive period of change in digitisation, and trying to remove itself from the paper-based operations that bogged the organisation down quite heavily.

“Within the 15 years that I’ve been at the RFL, technology has changed a lot. The challenge is finding the right supplies to grow, and having the right people in the business that believe it’s the right thing to do.

“We look forward to continuing our work in GameDay and providing the best experience for users within our rugby league ecosystem across England.”

GameDay Partnership RFL