Fulham Football Club Extends Partnership With Playermaker
May 27, 2022
Fulham Football Club is delighted to announce the extension of a partnership with Playermaker. This relationship will see the Club’s Academy programme utilise the Playermaker technology to further understand and ultimately improve performances across the academy age groups.
The renewed partnership will continue to provide brand exposure for Playermaker on LED and big screen on match days at Craven Cottage as well as presence at Fulham FC’s Motspur Park training ground. During the term of the partnership, Fulham FC and Playermaker will work on case studies and will produce content generation for their respective digital platforms.
Playermaker’s solution ensures equal opportunities for all players to maximise their skills with their purpose-driven data innovation. Their advanced data exposes the hidden truth of any player’s performance and potential. The Playermaker wearable performance tracker is a connected footwear-mounted device that captures player data from the source of motion, enabling and empowering players at any level.
Fulham FC Academy Director, Mike Cave, was full of praise when asked about the revolutionary technology:
“With a product like Playermaker, we are able to link both the physical and technical attributes which allows us to gain a more holistic understanding of our players’ performances in training and games.
“They have a product that gives us insights in ways we didn’t have before and in areas we were already asking questions about how we can better understand our players.
“The information we’ve gained from Playermaker has also helped us better adapt, plan and deliver football sessions and recovery.”
As part of the partnership, Playermaker has also been supporting the Fulham FC Foundation by providing a number of units for use in the delivery of the Football & Education (F&E) programme, which aims to provide secondary school students with a pathway to continue their footballing development.
The use of the Playermaker technology allowed Fulham FC Foundation’s F&E playing group to better understand the application of data in modern football and how it drives both physical and technical development in individuals at the elite level. The players can see after each training session, how the data captured could inform coaching and in turn impact each player and improve their overall game.
This involvement culminated in the participants applying some of these data driven lessons in a crucial end of season fixture held at Colchester United’s first team home ground, which was overall a truly unique experience for the group and offered real insight into the use of technology in improving performance at the top level.
