Formula 1 Crypto.com Miami Grand Prix Announces AutoNation As Event Supporter
February 21, 2022
South Florida Motorsports and AutoNation, America’s largest and most admired automotive retailer, today announced a multi-year Event Supporter partnership surrounding the Formula 1® Crypto.com Miami Grand Prix.
In this latest announcement, AutoNation will benefit from prominent trackside signage at pivotal areas throughout the Miami International Autodrome track, including brand exposure on the roof of the Turn 18 grandstand. This corner should see a lot of action over the weekend, being at the end of the 2nd longest straight in Formula 1®.
In addition, the AutoNation DRVPNK Patio will include a private viewing deck in the Hard Rock Stadium for 100 all-inclusive VIP guest experiences per day. AutoNation will also have a strong footprint in the fan zone to activate their retail program and engage with tens of thousands of people throughout the weekend.
“Formula 1 has a remarkable presence with significant brand affinity. Once we learned that Formula 1 would come to South Florida, we knew we had to be a part of it and are excited to be an Event Supporter,” said Marc Cannon, AutoNation’s EVP and Chief Customer Experience Officer. “To have DRVPNK featured on our Cornerstone at Hard Rock Stadium speaks to our purpose and showcases our commitment to impact. AutoNation has raised over $30 million to drive out cancer, create awareness, and support critical research and we are well on our way to $35 million raised.”
“With more than 300 locations and 22,000 Associates across America, there are few automotive retailers to rival AutoNation and we are proud to bring their brand to life at the newest and most exciting major motorsport event in the country” said Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1® Crypto.com Miami Grand Prix. “As a Cornerstone Partner of the Miami Dolphins, we have seen the ways in which AutoNation manage their partnerships, not only to raise brand awareness but also to have a lasting impact. We are proud supporters of their DRVPNK initiative and will be pleased to see the pink incorporated within our F1 campus in May.”
