FIVB Appoints Fifty Digital As Digital Media Agency

The Fédération Internationale de Volleyball (FIVB) have appointed Fifty Digital, a digital and social media agency in sponsorship and sport, as digital and social agency of record.

With an action-packed event calendar ranging from the Tokyo Olympics and FIVB Volleyball World Championships 2022in Poland, Netherlands and Russia, to the Volleyball Nations League and Beach Volleyball, Fifty Digital will focus on bringing the world of volleyball to life across social media and digital.

Working alongside Ogilvy Netherland’s brand communications, Fifty Digital will lead all digital and social media activity, showcasing the sport of volleyball in a new light, connecting new and existing fans around the world and humanising the players through creative storytelling.

Fifty Digital will operate across hygiene, hub and partner content, amplifying and activating content in the run up to events, whilst driving continual growth and engagement for the second most popular sport in the world.

The new digital, social media and design partnership is already underway with a detailed audience segmentation process and 2021 campaign planning across digital and creative storytelling.

Fernando Lima, FIVB Secretary General, said: “The FIVB is pleased to have Fifty Digital as our digital and social media agency to promote our sport in the build up to the prestigious FIVB Volleyball World Championships 2022, which is set to be one of the most incredible events of 2022. Volleyball is enjoyed and played by millions across the globe. And this is showcased by our strong following on social media, with more than 8 million followers across the platforms. This partnership presents a unique opportunity to further engage with millions of fans digitally through powerful content production across the channels.”

James Campbell, Co-Founder of Fifty Digital, said: “We’re incredibly proud to be partnering with the FIVB and helping them build a new platform for the incredible events over the next few years. Using industry-leading creative, social media and digital expertise, we’ll be focusing on how the FIVB produce, share and generate content both on and off event periods.”

Nick Jackman, Co-Founder of Fifty Digital, said: “After such a competitive pitch process against the biggest names in the industry, the team cannot wait to put all their hard work and passion for volleyball into action. We believe there is a huge opportunity to raise the profile of volleyball to an even higher level, and we are really looking forward to partnering with the FIVB to achieve this.”