FIFA World Cup 26 Houston signs Visit Sugar Land as official supporter

Visit Sugar Land has announced a trailblazing partnership with the FIFA World Cup 26 Houston™ Host Committee, positioning Sugar Land as an Official Supporter of FIFA World Cup 26 Houston™. This significant contribution grants Sugar Land a voice in shaping how the city engages with the event and offers a unique platform to highlight its vibrant community and diverse experiences.

Houston will host seven FIFA World Cup™ matches from June 14 to July 4, 2026, across 21 days, in the summer of 2026, welcoming visitors from around the world to one of the largest sporting events in history. The games are estimated to bring 500,000 fans from around the world to the region, generating a projected $1.5 billion economic impact. As a regional partner, Sugar Land will capture a portion of that impact through tourism, hospitality, and business development, while boosting the city’s visibility throughout the tournament and beyond.

The city of Sugar Land will engage the local community in volunteer and youth development programs, launch targeted marketing campaigns, and activate its world-class venues such as Sugar Land Town Square, First Colony Mall, Smart Financial Centre, Constellation Field, and Sugar Land Regional Airport. Sugar Land’s location in Fort Bend County, one of the most diverse counties in Texas, makes it a prime choice as an Official Supporter of FIFA World Cup 26 Houston™, and will be the only city within a 26-county radius to hold this designation.

Sugar Land’s sponsorship will create a legacy that extends well beyond the tournament itself. The city aims to turn the global spotlight into long-term economic benefits by attracting new visitors, strengthening its reputation as a vibrant destination, fostering opportunities for local businesses to grow and attracting new businesses and residents to become part of Sugar Land’s thriving community.