budweiser FIFA Partnership

FIFA release statement after Qatar bans beer in stadiums

By Community | November 18, 2022

With just two days to go before the World Cup starts in Qatar, local officials have made a dramatic u-turn on the sale of alcohol in stadiums.

Budweiser are the official beer of the tournament and are believed to have paid around $75 million for the privilege.

FIFA released a statement said: “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters.

“There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums. Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans. The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022™️.”

budweiser FIFA Partnership