FIBA and Perform Seal Major Long-Term Strategic Partnership

The International Basketball Federation (FIBA) has agreed a new strategic partnership with digital sports content and media group Perform.

The deal will cover the period of four FIBA Basketball World Cup cycles (2017-2033) and Perform will be FIBA’s worldwide partner for the distribution and sale of all media-related rights to FIBA national men’s and women’s team competitions.

As part of the partnership the two organisations will create a joint venture called FIBA Media, which will be designed to increase the value of the basketball fan experience.

FIBA Media will also deliver exposure, on multiple platforms, providing fans with access to content.

Perform will invest close to €500 million in the strategic partnership and enhance live production, broadcast services and data and editorial distribution through the FIBA Media unit.

FIBA will have an active role in respect of all major strategic and commercial activities of FIBA Media.

FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann said: “This strategic and innovative partnership marks a new era for FIBA. It allows us to combine the strength and benefits of our successful commercial subsidiary – FIBA Media & Marketing Services SA – with the extensive global resources of Perform.”

Perform CEO Simon Denyer said: “We are delighted to be working with FIBA on this long-term, ground-breaking partnership. Basketball has long been a major focus for Perform and FIBA is a fantastic partner that continues to evolve the game globally.”

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