FC Barcelona signs Midea as main partner
8 hours ago
FC Barcelona has signed an agreement with the home appliance company Midea to join the blaugrana family as an FC Barcelona Main Partner and Official Home Appliances Partner from the 2026/27 season. The agreement will run for five seasons through to the 2030/31 season.
The Midea sponsorship will begin on 1 July 2026 and among other aspects, will see their logo included on the left sleeve of the FC Barcelona first team jersey, both on matchday and during training. There may be several months to go yet, but the agreement has already been signed by FC Barcelona first vicepresident Rafael Yuste and president of Midea International Business Lewis Fu on September 2nd at the Club offices.
Rafael Yuste, first vice president of FC Barcelona said: “It will be an honor for FC Barcelona to welcome Midea, starting from the 2026/27 season, into the great Barça family. Its leadership in the field of smart home solutions and its commitment to research and innovation are perfectly aligned with the spirit of an FC Barcelona that looks to the future. This alliance once again demonstrates the power of the Barça brand as a magnet for companies from around the world that see FC Barcelona as the best platform for their projects.”
Lewis Fu, president of Midea International Business said: “FC Barcelona is one of the most successful clubs of all time and one of the most popular sports teams in the world. We look forward to a long partnership where Midea and FC Barcelona are the world’s No. 1 on and off the field.”