FC Barcelona End Ownix NFT Partenership With Immediate Effect, Extend Head & Shoulders Deal
November 19, 2021
FC Barcelona have today announced they have cancelled their NFT partnership with Ownix.
The brief statement commented:
In light of information received today that goes against the Club’s values, FC Barcelona hereby communicate the cancellation of the contract to create and market NFT digital assets with Ownix with immediate effect.
In other Barcelona news they have announced a renewal of their sponsorship deal with Head & Shoulders.
FC Barcelona and Procter & Gamble’s hair care brand Head & Shoulders (H&S) have renewed their partnership agreement for an additional season. H&S, the world’s No.1 selling shampoo brand will remain a Partner of the Club, with exclusivity as the official shampoo of FC Barcelona in Indonesia until June 30, 2022.
Since signing the original deal in 2013, H&S and FC Barcelona have built a strong relationship managed by the Club’s Asia Pacific regional headquarters in Hong Kong, illustrated by strong and robust business metrics that have led to the partnership extension, now in its eighth year. Drawing upon shared values and a passion for continuous improvement, the partnership has focused on connecting with Barça fans whilst driving excitement among consumers in the Asia Pacific region. Past initiatives include a series of co-branded H&S shampoo bottles, refreshed and updated with new artwork and images of players each season. Other campaigns also offered virtual meet and greets with players, limited edition packs, giveaways, and game app launches.
Besides a newly designed bottle to be unveiled in 2022, this season H&S will expand its reach beyond physical stores and into the e-commerce channels, and leverage Barça’s industry leading social channels to create content that further promotes the partnership, whilst optimizing the digital experience for the Club’s millions of fans in Indonesia. Campaign details can be found via H&S Facebook and Instagram as well as FC Barcelona Facebook and Instagram.
Statement by Ryan Edwards, Head & Shoulders Brand Director
“As the world’s No.1 selling shampoo, Head & Shoulders is committed to providing the most comprehensive solutions to scalp problems for all Indonesians to address their scalp worries so that they can always be at their best, just as how FC Barcelona players are at the highest level of football tournaments. Our partnership with FC Barcelona has enabled us to reach Indonesian consumers who share the passion for football and we are delighted to renew this partnership and continue inspiring them.”
Statement by Juli Guiu, Vice President, Marketing Area at FC Barcelona
“This renewed and extended partnership is a testament to the strength and success of the Club’s longstanding eight-year relationship with Head & Shoulders, a highly recognized global hair care brand. Together, we will continue to drive FC Barcelona and H&S’s growth in Indonesia, whilst encouraging Barça fans to embrace their differences and providing the confidence to face any challenge.
