Extreme E And TV3 Announce Broadcast Deal For 2022
March 3, 2022
Extreme E, the pioneering electric off-road racing series, has announced today that it has signed an agreement with TV3 Group – the leading media group in the Baltics – to broadcast its full 2022 season. TV3 Sport channels with local commentaries will air all 5 X Prix live and in full as well as race highlights, magazine, preview and review shows in Latvian, Estonian and Lithuanian territories. The full coverage will also be available on the largest OTT platform in the Baltics – Go3.
TV3 Group, the leading media group in the Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in the Baltics, the largest DTH and OTT platforms, premium film and sport channels, as well as a portfolio of leading commercial radio channels.
Extreme E has already wowed audiences around the world with its stunning inaugural season in 2021. Beamed live to millions of homes, mobiles and tablets, fans were thrilled by the high drama and jaw-dropping competition as stars of took to some of the worlds most challenging and remote locations in 550bhp ODYSSEY 21 electric SUVs in a bid for the first ever Extreme E Championship crown.
Ali Russell, Chief Marketing Officer at Extreme E said:
“Extreme E’s mission to ‘race without trace’ whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Our broadcast agreement with TV3 Group in will not only provide new viewers in Latvia, Estonia and Lithuania with a thrilling and innovative motorsport championship this year, but also convey the message that we all need to play our part in looking after our planet.”
Raimonds Zeps, TV3 Group Head of Sports, said:
“We believe that everyone has a shared responsibility to protect the planet, environment and the climate. This responsibility also includes us at TV3 Group. We’re delighted to be among broadcasters of Extreme E highly anticipated second season. Extreme E is built around social purpose but with racing and some of the world’s best drivers at its core promoting electrification, sustainability and gender equality. These values are very important to us.”
Extreme E will visit five remote locations this year including NEOM in Saudi Arabia, (19-20 February), before heading to Sardinia, Italy (7-8 May), Senegal or Scotland (9-10 July), Antofagasta, Chile (10-11 September) and Punta Del Este, Uruguay (26-27 November).
The series highlights a variety of environmental issues including, desertification, rising sea levels, glacier retreat, deforestation and ice melt aiming to raise awareness of the climate emergency by mixing sport with purpose to inspire change.
Some of the biggest names in motorsport have founded teams in the championship including Formula One World Champions Lewis Hamilton and Nico Rosberg with teams X44 and Rosberg X Racing respectively. Excitement for Extreme E Season 2 is boosted further with motorsport giants McLaren joining the Championship for 2022. The teams will each field a male and female driver racing an all-electric SUV – the ODYSSEY 21 – which is capable of firing the 1650-kilogram, 2.3-metre wide e-SUV from 0-62mph in 4.5 seconds, at gradients of up to 130 per cent.
