EXCEL ESPORTS announce partnership with HSBC
March 16, 2023
British competitive gaming culture brand EXCEL ESPORTS is thrilled to announce its new partnership with leading banking and financial services provider, HSBC UK.
The partnership welcomes HSBC UK as the esports organisation’s Official Financial Services Partner and Financial Health Provider, working together to support young people and entrepreneurs build financial skills to make the most of their money now and in the future.
With an overarching ambition to promote financial health and education to EXCEL fans, the partnership aims to break down financial stigmas and help to drive a real uplift in financial literacy amongst Gen Z, Gen A and Millennials. The collaboration will also utilise EXCEL’s talent roster, who themselves are young professionals and entrepreneurs that will face the challenge of how to manage significant wealth at a young age.
HSBC UK has a longstanding commitment to helping people build their financial health.1 In 2022 the bank helped more than 445,000 young people build financial skills through their partnerships and the HSBC UK Education Network.
Becky Moffat, Chief Marketing Officer, HSBC UK said: “We’re incredibly excited to be partnering with EXCEL, working together to help young people and entrepreneurs build financial skills and make the most of their money now and in the future.”
Tim Reichert CEO of EXCEL ESPORTS said: “We’re proud to partner with one of the most respected and recognised financial organisations in the UK. We believe that HSBC UK aligns with our values around innovation, financial health and the Power of Better.
“EXCEL and HSBC UK are committed to working together to help promote financial health amongst young people in the UK and we’re excited to support our community through this new financially minded avenue to help our fans live more rewarding and experience-led lives, centred around their love of gaming and esports.”
HSBC UK joins a string of high-profile partners at EXCEL including landmark partnerships with Just Eat, JD Sports, Sony INZONE, PC SPECIALIST and a long-standing collaboration with EE. EXCEL has also made several other exciting announcements recently, including the reveal of the organisation’s new female VALORANT team, marking the beginning of EXCEL’s’ journey into VCT Game Changers with the hope to empower and inspire the next generation of women in esports.