Everton expands partnership with Christopher Ward
September 28, 2023
Everton has announced an expansion of its partnership with Christopher Ward – an agreement that will see the British watch brand appear on the back of playing shirts for the Club’s women’s team.
Christopher Ward, which agreed a multi-year contract to become Everton’s first Official Global Timing Partner in June 2022, will also have the opportunity to create new and exciting money-can’t-buy experiences for Everton Women supporters as part of the deal.
The move signifies the brand’s support for the women’s game and builds on its ethos of inclusivity.
Unlike the Premier League, Barclays Women’s Super League (BWSL) rules permit clubs to carry partner logos on the back of shirts, in addition to having front-of-shirt and sleeve partners.
Christopher Ward will make its BWSL debut at Everton Women’s home opener against Brighton & Hove Albion on Sunday 1 October, a match that kicks off at 1pm BST.
Kate Peregrine, Marketing Director at Christopher Ward, said: “We are thrilled to continue to build on our partnership with Everton. We were passionate about wanting to support both the men’s and women’s games – accessibility and inclusivity have been core to our model and our brand from the very beginning.
“It’s brilliant to see the women’s game getting the support it rightly deserves off the back of England’s success, and how that has led to a growth in what is an incredibly competitive and absorbing Women’s Super League.
“We are proud the name of Christopher Ward will be appearing on Everton Women’s shirts, and we can’t wait for the new season to begin.”
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “We are really pleased to announce our extended partnership with Christopher Ward.
“In addition to proactively looking for new partners to add to our portfolio, we are always working hard to develop the valued partnerships we already have – for the benefit of the partner, the Club and, of course, our fans. This enhanced agreement is testament to the relationship between the Club and Christopher Ward and I’d like to thank everyone who has been involved in this partnership to date for their hard work and creativity to make it a success.
“Everyone at the Club is delighted to be playing a part in Christopher Ward’s growth and we are excited by the platform and opportunities this partnership with our women’s team will deliver for them in the future.”
