June

Join us for the Premium Fan Experience & Sports Venue Masterclass revolutionising the sports industry through enhanced fan experiences and innovative sports venue operations. This event serves as a platform for industry professionals to explore and discuss the latest trends, strategies, and technologies in sports hospitality and venue management.

The first day will focus on providing premium, VIP experiences for sponsors, as well as enhancing fan experiences through in-venue services and ticketing in sports stadiums. A significant portion of the day will be spent discussing methods for offering sponsors elite VIP experiences, encompassing all-inclusive packages and strategies for executing high-value sponsor partnerships. The emphasis will be on elevating sponsorship value by crafting fan experiences that are both customised and aligned with sponsor brand identities, guided by insights from experienced brand managers.

Additionally, the day’s agenda includes discussions aimed at improving the operational aspects of sports venues. This involves innovative approaches to catering, hospitality solutions, and efficient management of spectator traffic. Enhancing ticket sales strategies, fostering fan loyalty, and community engagement will also be key topics. The roundtable sessions will further explore the future of sponsor and fan experiences, with a focus on personalisation, measuring return on investment, and implementing sustainable practices. Moreover, there will be an examination of data management platforms, like Customer Relationship Management systems, and their role in supporting fan engagement and enhancing overall experiences.

There will be a focus on the transformation of sports venues into versatile, year-round entertainment centres, along with optimising them for peak revenue generation. Participants will gain insights into expanding the use of venues to host a variety of events and strategies for making sports venues appealing destinations beyond traditional sports functions. Integral to these discussions will be the incorporation of diverse retail and dining options as methods to enrich the overall visitor experience.

The day’s sessions will also highlight the significant role of digital platforms in creating engaging, dynamic entertainment hubs and enhancing fan engagement. Through panels and interactive sessions, strategies for diversifying revenue streams will be explored, focusing on the use of digital technologies and the development of innovative sponsorship models. The masterclass is designed to provide attendees with deep insights into improving visitor experiences and operational efficiency, making it a crucial event for decision-makers driving commercial strategies in sports stadiums and venues.

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Guest Speakers

The Agenda

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The Location

London, UK

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