iSportConnect’s Masterclass Series are sector specific and identify important emerging trends and developments across the business of sport.

An invitation-only event for our community of senior executives, our events provide a media/agency free opportunity to network and learn with like-minds, building relationships that will change our industry for the better. 

iSportConnect welcomes you to join our fourth Masterclass of 2022 – The Brands Masterclass is especially for brands looking to maximise their engagement with sport as well as rights owners trying to improve the ROI they generate for brand partners. 

There is much talk about the world lurching into a global recession which means that many marketing budgets face being cut. The marketing investments made in sport by brands will in turn be put under the spotlight. How can brands and rights owners evolve to ensure that the value of a partnership continues to grow and remain relevant into the future?

Join the debate with senior brand, marketing and partnerships executives across the business of sports  to discuss how sport and sponsors need to evolve to remain relevant to each other.


Guest Speakers

Mike Mainwaring


Arjoon Boos

General Mills

Marc Davies

Standard Chartered

Oliver O'Brien


The Agenda

9:00: Registration & Networking

9:45: Welcome Address

10:00: Presentation – The global industry standard for ranking cultural relevance in sport, esports and gaming

10:45: Panel – Using Data to drive ROI from Sports Partnerships

11:30: Break out questions

12:15: Panel – Brand Purpose, Moving from Commitment to Action

13:00: Lunch/Networking

14:00: Panel – Technology’s role in creating new Fan Experiences

14:45: End of Masterclass

Download full agenda

The Location

ArcelorMittal Orbit

Queen Elizabeth Olympic Park,

5 Thornton St,

London E20 2AD

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