Date & Time: 8th September 2026 | 09:30 – 17:00

Audience: Invitation-only for C-suite and senior executives across sports rights holders, brands, and governing bodies.

Building on the foundation of previous editions which convened leadership from the likes of the Premier League, NBA, UEFA, Sky Sports, and ICC this year’s invitation-only summit addresses the converging forces of capital, digital architecture, and media rights.

Morning: Capital, Ownership & Brand Value

The day opens with welcome remarks from iSportConnect, followed immediately by an industry case study from PwC setting the stage for strategic discussions on investment and modern brand partnerships

  • Welcome & Opening Remarks — iSportConnect
  • PwC Case Study Presentation
  • Panel 1 | Investing in Sport: Investment, Ownership & the Future of Global Sport An examination of private equity entry points, multi-club structures, sovereign investment, and the modern valuation of franchise assets.
  • Networking & Refreshments Break
  • Case Study Presentation 2
  • Panel 2 | Rethinking Sponsorship: What Brands Really Want from Partnerships Moving past pure logo placement: data-backed ROI, direct-to-consumer alignment, and authentic brand storytelling in modern sports marketing.

Afternoon: Tech Integration, AI & Audience Ownership

Following lunch, the focus shifts to technological infrastructure, real-time fan analytics, and the battle between legacy broadcast platforms and direct-to-consumer models.

  • Networking Lunch
  • Special Presentation: Next-Gen Digital Strategy
  • Panel 3 | How Data, AI & Digital Transformation Are Driving Growth in Sport Deploying machine learning for live operational analytics, AI-augmented production, personalized fan journeys, and new digital revenue streams.
  • Case Study Presentation 3
  • Panel 4 | Who Owns the Fan? The Battle for Control in Sports Content Distribution Assessing fragmented broadcast ecosystems, DTC streaming margins, and how rights holders maintain direct relationships with next-generation consumers.

Evening: Executive Networking & Drinks Reception

17:00 Onwards | VIP Networking Drinks ReceptionAn informal space to connect with peers, dissect the day’s themes, and discuss commercial collaboration across the global sports ecosystem.

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Guest Speakers

The Agenda

THE FRANKFURT SUMMIT 2026: EVENT SCHEDULE

09:30 Delegate Arrival, Registration & Morning Coffee

10:00 Welcome Address: Opening remarks by iSportConnect

10:05 PwC Case Study 1

10:25 Panel 1: Investing in Sport: Investment, Ownership & the Future of Global Sport

A deep dive into capital flows, private equity, multi-club ownership models, and asset valuation.

11:05 Networking Break

11:20 Case Study 2

11:40 Panel 2: Rethinking Sponsorship: What Brands Really Want from Partnerships

Exploring evolving brand expectations, data-led ROI, and direct-to-consumer partner alignment.

12:20 Lunch

13:15 Presentation 1

13:35 Panel 3: How Data, AI and Digital Business Transformation Are Driving the Next Phase of Growth in Sport

Examining how machine learning, digital infrastructure, and predictive analytics unlock new revenue streams.

14:15 Case Study 3

14:35 Panel 4: Who Owns the Fan? The Battle for Control in Sports Content Distribution

Navigating streaming fragmentation, DTC models, and how rights holders protect and grow audience relationships.

15:15 Close & After Event Drinks: VIP Networking Reception

The Location

Frankfurt, Germany

Event begins in:

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