Frankfurt Summit 2026

Date & Time: 8th September 2026 | 09:00 – 16:00

Audience: Invitation-only for senior executives from sports, brands, and governing bodies.

The Frankfurt Summit 2026 builds on the success of its previous editions, which attracted senior executives from leading organisations such as Premier League, NBA, UEFA, Sky Sports, and ICC. This year’s invitation-only event will bring together global leaders to navigate the rapidly shifting intersection of capital, technology, and fan passion.

Morning: Investment & Digital Connection

The summit will commence with Scoring Big: Strategic Investments in Global Sports, a deep dive into the capital flows and ownership models reshaping the industry. This will be followed by Power of Passion, where we will explore digital engagement strategies and how storytelling can foster deep, cross-platform connections with modern audiences.

Afternoon: AI & The Evolution of Revenue

The focus will then shift to the cutting edge with From Data to Drama: Enhancing Live Sports with AI, examining how machine learning is transforming production and performance analytics. As the commercial landscape matures, The Evolution of Partnerships will delve into how rights holders are adapting to direct-to-consumer shifts and creating high-value, data-driven sponsorship models.

Grand Finale: The Executive Playbook

The formal agenda will culminate in the flagship panel, Executive Playbook: Shaping the Future of Global Sports, a high-level discussion on long-term strategy and leadership in a tech-centric era.

Networking & After Event Drinks

To wrap up the day, delegates will be invited to an exclusive VIP networking reception. This provides a unique platform to connect with peers, discuss the day’s insights, and collaborate on the future of the sports business.

CLICK HERE TO REGISTER

REGISTER INTEREST