Elevating Sporting Entertainment through Tech Platforms

PLEASE NOTE: EXACT DATE IN NOVEMBER WILL BE CONFIRMED SOON

The second edition of the “Elevating Sporting Entertainment through Tech Platforms” Masterclass+ builds on the success of its first edition, which drew esteemed registrants from organisations like 24Haymarket, ATP Media, Formula 1, Leeds United, England Rugby, ECB, The Premier League, Guinness Ventures, McLaren Racing, The FA, VeUP, NFL, Edge Investment, Accelerate Ventures and more. This edition places a special emphasis on providing insights into the digital transformation priorities by rights holders and how investors are developing portfolios of tech companies which closely align with this market demand. The 2024 edition will feature the three major stakeholders in this ecosystem – sports rights holders, investors and tech startups. 

This Masterclass+ delves deep into the realm of digital transformation in sports, exploring how innovative tech platforms can enhance fan engagement and drive business value. The focus is on the development of diverse digital inventories and direct-to-consumer media strategies, which are pivotal in widening fan engagement and enhancing the operational workflows within the business of sport. Participants will gain an understanding of the impact of digital platforms, not only in in-stadia experiences and premium content distribution but also in how they enable rights holders to gather and make data-driven decisions based on comprehensive fan and stakeholder data.

A key aspect of this Masterclass+ is the exploration of personalization and data technologies in fan engagement. The sessions will discuss the transformative impact of technology platforms and digital sports products in converting passive fans into engaged customers, thereby driving revenue growth and international expansion for rights holders. This includes a critical look at how digital transformation diversifies sporting entertainment offerings, enhancing fan loyalty and increasing property value.

The role of investors in driving this digital transformation will be covered extensively. The Masterclass+ will provide valuable insights into how investors are shaping the future of the sports industry by supporting technology platforms that enhance data management and fan engagement. Participants will explore the strategic decision-making behind investor support for these technologies, understanding how investment choices are influenced by market demands and the potential for operational and fan engagement innovations.

Furthermore, there will be a unique opportunity for event tech partners to showcase their digital platforms and products. The event will provide a unique platform for interactive demonstrations and give tech providers to demonstrate their solutions and the potential applications within sports.

In conclusion, this Masterclass+ offers an unparalleled opportunity for professionals in the sports industry to gain comprehensive knowledge on the use of digital transformation to revolutionise fan experiences and operational efficiencies. Emphasising the strategic role of investors in this landscape, the Masterclass+ equips participants with the insights needed to understand and leverage the evolving market demands and investment trends in sports technology.

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