Eurosports Claims 30mn Audience For Its Digital Platforms
March 5, 2021
Eurosport claims its biggest digital audience and engagement since Olympic Winter Games Pyeongchang 2018.
In excess of 30 million unique users visited Eurosport’s digital platforms in February, the most since February 2018 when the Olympic Winter Games from PyeongChang were being held. This was supported by a host of world-class events screened on its digital and linear platforms including the Australian Open, winter sports World Championship events and snooker tournaments.
Record-breaking audiences were reported for Eurosport’s streaming service, via the Eurosport App, during the Australian Open, with a 36% increase in video starts versus 2020 and an 84% uplift in minutes watched versus 2020
Sizeable increases in unique visitors for Eurosport’s digital platforms during the Australian Open (+61 vs 2020) with significant growth registered in the UK (+244% vs 2020), Italy (+90%), Germany (+53%) and Spain (+25%).
Eurosport’s localised websites registered a significant year-on-year uplift in monthly media starts (+6% vs 2020) and monthly minutes viewed (+28% vs 2020).
Eurosport streaming figures from the Australian Open contributed to triple-digit figure year-on-year growth in sports viewing across Discovery’s streaming platforms for the month of February (+124% vs 2020).
Sam Lyon, VP Content, Eurosport Digital said: “Our mission is to unlock the power of sport; for our audiences, this means having access to all the action as well as premium cross-sport reporting, data, discussion and storytelling, wherever they are.
“Driven by our teams across 18 territories and 13 languages, we take fans to the heart of it all – be that with Novak Djokovic in the Cube at the Australian Open, Kylian Mbappe’s virtuoso performance in PSG’s Champions League win over Barcelona, the Serena Williams story as portrayed in our new Trailblazers series or Bradley Wiggins’ inside take on the world of cycling – informing, entertaining and connecting sports fans is at the heart of everything we do.”
Lyon added: “That commitment to our audiences stands us in fantastic stead ahead of a huge year of sport for us that includes a raft of exciting cross-platform content plans for the Tokyo Olympics that we cannot wait to deliver.”