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Euroleague Basketball Renews Deutsche Telekom Deal In Germany

February 8, 2021

Deutsche Telekom and Euroleague Basketball have renewed the commitment they forged in 2015 by signing a new agreement that will maintain both Turkish Airlines EuroLeague and 7DAYS EuroCup on MagentaSports, the dedicated sports platform of the German telecommunications leader.

The agreement runs until the end of the 2022-23 season.

Under the new agreement, Deutsche Telekom will continue offering and broadcasting all EuroLeague games and all games played by German clubs in the EuroCup. Additionally, MagentaSports will broadcast one Turkish Airlines EuroLeague game per round on a free-to-air basis for all German fans.

All Deutsche Telekom new clients will enjoy Euroleague Basketball competitions free of charge during one whole year, while the rest of German fans will be able to watch, for one affordable price, not only the Turkish Airlines EuroLeague and the 7DAYS EuroCup but also FIBA national teams competitions, German Federation competitions and, of course, the easyCredit Basketball Bundesliga, making MagentaSports the home of basketball in the country. MagentaSports is available on most connected devices, including TVs, smartphones, tablets, games consoles and PCs.

The renewal with Deutsche Telekom, the conversations with both FC Bayern Munich and ALBA Berlin to make their participation stable on the Turkish Airlines EuroLeague, and having Cologne as the 2021 Final Four host between May 28 and 30 all show, once again, the strategic importance of the German territory for Euroleague Basketball. The League boasted a year-on-year average increase of 16% in fan interest and 64% in TV audience in the country.

“We are extremely satisfied by renewing our commitment with Deutsche Telekom for two more seasons. Germany is one of our most important strategic markets with an enormous growth margin and we are developing a specific market strategy to increase our footprint in the territory,” Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball said.

“The increased popularity and higher television ratings we are experiencing in Germany are solid evidence of our games’ interest among the German fans and MagentaSport is the perfect partner to bring them the Euroleague Basketball experience and increase the basketball fanbase in Germany.”

Henning Stiegenroth, Head of Content & Sponsoring Telekom Deutschland GmbH: “We are delighted about the extensions with Euroleague Basketball. This shows that we are a reliable partner and can continue to offer our fans first-class, exclusive basketball.”

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