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Euroleague And Elevate To Work On Global Strategy For The Final Four

By Taruka Srivastav | March 4, 2021

Euroleague Basketball, the organising body of the Europe’s elite club  basketball competition has partnered with Elevate Sports Ventures, the sports and entertainment consulting firm, to support  global strategy, ticketing, fan and premium hospitality experience, and  event management for the league’s showcase event, the Turkish Airlines EuroLeague Final Four.

Via the partnership, Elevate will deliver industry leading best practices in analytics and business intelligence in the areas of  global, direct-to-consumer, digital marketing, ticket and premium pricing,  sales and service, and more for Europe’s most renown international  professional basketball League. 

Additionally, given Elevate’s proficiency in professional sports and live  event operations, the global agency will design a comprehensive strategy  for in-arena and city-wide fan and premium experiences celebrating the  EuroLeague’s premier event, which historically draws more than 15,000  fans in attendance, an audience of over 150 million in global broadcasts to  more than 200 countries and territories, and 40 million on Social Media. 

This agreement follows continuous ongoing efforts conducted by  Euroleague Basketball in improving the customer experience at all levels,  both in-arena and remote experiences, as a key factor to grow the league’s  popularity and business performance.

The partnership agreement between Euroleague Basketball and Elevate  Sports was assisted by G2 Strategic, a leading sports marketing consultancy and Euroleague Basketball long-time business advisor having contributed in different strategic initiatives including the recent creation of the  EuroLeague Business Operations & Club Services division. 

“We are extremely satisfied to be partnering with Elevate Sports, one of the  biggest entertainment consulting firms, which has identified Euroleague  Basketball as its ambassador in the European market,” states Jordi  Bertomeu, Euroleague Basketball President and CEO.  

“This partnership is built upon a common vision to innovate, an interest in  re-imagining the premium experience, and dedication to engaging the fan  in dynamic, new ways during the most important event of the season, the  Final Four. Their enormous expertise with some of the most renowned  sports properties, like the San Francisco 49ers, Philadelphia 76ers and the  New Jersey Devils, shows the high level of professionalism that will help  bring the Final Four to a new level. I would also like to thank our longtime  collaborator Marshall Glickman and his company G2 Strategic for helping us  reach this agreement.” 

“We are proud to announce this partnership with Euroleague Basketball,  providing our agency the incredible opportunity to work alongside this  global League in reimagining the EuroLeague Final Four,” said Al Guido,  Chairman and CEO of Elevate Sports Ventures.

“We are confident together  we will amplify fan activations, premium offerings and partnership  opportunities that will see the EuroLeague Final Four recognized as one of  sports preeminent global events. Our goal at Elevate Sports Ventures is to  use our people, process and technology to support and guide our clients,  and their teams, brands, venues and properties, to emerge from this period  positioned for success.” 

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