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ESPN Collaborated With Marvel To Launch Marvel-Inspired NBA Presentation

By Taruka Srivastav | April 26, 2021

ESPN and Marvel are collaborating to launch the first-ever Marvel-inspired alternate presentation for the Golden State Warriors vs. New Orleans Pelicans game on Monday, May 3.

The exclusive alternate presentation, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, will start at 7:30 p.m. ET on ESPN2, ESPN+ and ESPN Deportes with the traditional game telecast on ESPN. This marks ESPN’s second live NBA game on ESPN+.



The latest development in Marvel and ESPN’s long history of sports content collaboration, the telecast will integrate elements from an original Marvel story and iconic characters including Iron Man, Black Panther, Captain Marvel, Captain America, Black Widow, and Doctor Strange throughout the live game, including 3D virtual characters, custom graphics and animation packages.



After a narrow victory over an invading alien army, the Avengers receive an ominous threat from the enemy who vows to return in greater numbers and force. The Black Panther and Iron Man quickly realize they will need more help and form a plan to expand their ranks to fight this impending threat. Recognizing the superior physical abilities, agility, and tenacity of Earth’s greatest athletes, the Avengers will hold a series of contests where the winners earn the right to train and fight alongside them as Marvel’s Champions! The Avengers will begin their recruitment with the NBA elite and observe the battle between the Warriors and the Pelicans, focusing on three star players from each team.



ESPN commentators Ryan Ruocco and Richard Jefferson will provide commentary in a fully customized Marvel-themed studio at ESPN’s Bristol, Conn. campus. Additionally, the special presentation will include commentary and analysis from Marvel expert Angélique Roché.

“We’re eager for fans to experience this unique, innovative presentation that will pair Marvel and ESPN’s exceptional storytelling and production,” said Matt Kenny, ESPN vice president, programming and acquisitions. “We are proud to showcase the ‘larger than life’ abilities of these NBA stars in a manner in which only Disney and Marvel can deliver.”

“Marvel and ESPN have brought the worlds of sports and Super Heroes together for years through comics, documentaries, and other stories celebrating athletes and their extraordinary abilities,” said Mike Pasciullo, vice president, marketing and communications, Marvel Entertainment. “The new Marvel’s Arena of Heroes telecast will be the first of its kind to bring Marvel’s storytelling directly to the real-time experience of a NBA game, and we are excited for fans to be able to watch their favorite players through the lens of Marvel’s mightiest heroes.”

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