ELLE UK Partners With Nike For ‘Everyone’s Game’ Campaign To Celebrate The UEFA Women’s EURO 2022 Championship

ELLE UK and Nike have collaborated on a multi-platform partnership, spanning print, digital and video, to mark England hosting the UEFA Women’s EURO 2022 Championship, which begins on 6 July, and recognises those driving change both on and off the pitch.

The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch, including:

• Four players from the England Women’s national football team – Lucy Bronze, Demi Stokes, Lotte Wubben-Moy and Beth Mead
• Chelsea F.C. Women and Denmark national team captain, Pernille Harder and Chelsea F.C. Women captain and Swedish national team player, Magdalena Eriksson
• Somali-born and England FA football coach and referee, Jawahir Roble

The limited-edition issues will be distributed on newsstand, at the first England game at Old Trafford on 6 July and in selected Nike stores including Nike Town London (Oxford Street). A mural and billboard of one of the limited-edition ELLE UK covers will also be unveiled on Camden High Street, London. 

The July/August issue of ELLE UK, on sale today, includes a striking 16-page feature written by Felicia Pennant, Founder and Editor-in-Chief of Season Zine, a trailblazing football and fashion platform, and a fashion shoot with a host of England’s players styled in Nike clothing and the new England National Team kit, which will be worn during the tournament.

As part of the collaboration, director Lydia Garnett and Oscar-winning production company, Somesuch, have created a bespoke film which aims to celebrate the growth of, and inclusivity in, women’s football. The film features prominent figures including players from the England Women’s national football team, football education charity Football Beyond Borders Project Lead, Roya Mehdizadeh-Valoujerdy, the Co-Founder of Level 7 Academy and TV Presenter, Mollie Kmita, and young players from Girls United and Bloomsbury Football with the hope of inspiring future generations. The video is live on ELLE UK’s website and social media channels, and will be showcased in the Nike Town London, store.

Jane Wolfson, Chief Commercial Officer, Hearst UK, says:

“ELLE has a long history of championing women, so we are thrilled to partner with Nike on this inspiring multi-platform EURO 2022 project to celebrate the Women’s EURO 2022 Championship being held here in the UK as well as shining a light on all those striving for change in the game. From world-class players to grassroot communities, the partnership aims to open up football to people at all levels and from all backgrounds.”