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ELEVEN Sports To Broadcast All EuroLeague And EuroCup Games In Italy

September 13, 2021

Euroleague Basketball is proud to announce that ELEVEN Sports has joined the Euroleague Basketball family by becoming the OTT platform broadcaster for its competitions in Italy, thereby ensuring that all Italian fans will enjoy elite broadcast coverage of the Turkish Airlines EuroLeague and 7DAYS EuroCup.

ELEVEN Sports will broadcast all Turkish Airlines EuroLeague and 7DAYS EuroCup games once those seasons begin on September 30 and October 19, respectively, bringing more than 500 fixtures to all Italian fans. The agreement will run until the end of the 2023-24 season, which will mark the 25th anniversary of Euroleague Basketball. All games with AX Armani Exchange Milan, Dolomiti Energia Trento, Umana Reyer Venice and Virtus Segafredo Bologna – plus other selected games – will have Italian commentators calling all the action of the two top pan-European basketball club competitions on ELEVEN Sports.

The new agreement with ELEVEN Sports will increase the choice of elite basketball sources being offered to Italian fans following the recent announcement that SKY Italy will broadcast EuroLeague and EuroCup games in the country until 2024-25 on an exclusive basis for linear rights and a non-exclusive basis for digital rights.

ELEVEN Sports was founded in 2015 as a multinational group operating sports television channels and OTT services with a combination of linear and digital channels that now reach millions of fans wherever they are and generate billions of views every month.

“We are very proud to welcome ELEVEN Sports to the Euroleague Basketball broadcasters family, widening the options for our Italian fans to watch all our games,” Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director said, said. “Italy, a traditional basketball market, has experienced renewed interest in our sport over the last years, and it is our intention to bring our games as close as possible to all our tifosi.”

Euroleague Basketball’s importance in Italy has shown solid and continuous growth in recent years, with fan interest jumping 36% and TV audience growing an outstanding 390% over the last three seasons.

“EuroLeague and EuroCup represent the excellence of European Basketball” stated Giovanni Zurleni, Delegate Administrator of Eleven Sports Italy. “We are very proud of broadcasting these two top competitions and this is a demonstration of the growth of Eleven while becoming a big media destination for both local and international sports; we have a big focus on premium rights, maintaining an important space for lower level championships. We want to involve, satisfy and entertain all the fans on a global sports community. Not only with the live broadcasting but also explaining with passion all the stories that make sport something unique. The appointment for all fans is next September 30, we expect the moment to start this new adventure together with all participating clubs and specially with AX Armani Exchange Milan, Virtus Segafredo Bologna, Umana Reyer Venice and Dolomiti Energia Trento representing Italy on both competitions.”

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