Elevate strengthens brand with Fenway Sports Management acquisition
April 3, 2024
Sports and business consulting agency Elevate has acquired the brand consultancy arm of Fenway Sports Management, expanding its own brand consultancy offering.
Elevate Brand has acquired Fenway Sports Management’s strong portfolio of brand partnerships including Moderna, Santander Bank, and the Red Sox Foundation.
Elevate already boasts a number of global brands as clients such as Duracell, conglomerate proctor & Gamble, and software company Globant.
The business firm has also partnered with a number of high-profile sports properties in the past, activating alongside motor racing’s F1, soccer’s Premier League and FIFA World Cup, and American football’s NFL among others in 2023 alone.
In order to support the growing team, Elevate will set up a new office in Boston, Massachusetts, home of Fenway and Elevate’s first office in the city.