EBU Retains Rights To Cycling’s Vuelta

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Cycling’s Vuelta a Espana will continue to receive substantial free-to-air television coverage after Amaury Sport Organisation (ASO) and Unipublic agreed a four-year extension to their contract with the European Broadcasting Union (EBU).

 

The EBU has now committed to the event from 2012 to 2015. TV coverage of the race will be provided by Spanish EBU member TVE, with which Vuelta organisers ASO and Unipublic renewed their agreements last year.

“This new contact is excellent news for the Vuelta, and for cycling in general, because EBU members – which screen many other cycling events as well – offer consistent, comprehensive coverage throughout the season,” said Yann Le Moenner, Director General of ASO.

Stefan Kuerten, EBU Director of Sports And Business, added: “We are extremely pleased that the Vuelta has decided to continue its successful partnership with the EBU. This extended co-operation shows a shared belief in the importance of wide-reaching, free to air exposure for top cycling events such as the Vuelta a Espana.”

Spain’s Juan Jose Cobo was the shock winner in the 2011 Vuelta.

 

By Marc Sibbons