Dream Sports Commits $50 Million to Cricbuzz and Willow TV in a Bid to Transform Digital Cricket Engagement
7 hours ago
In a landmark move set to reshape the cricket media landscape, Dream Sports—India’s leading sportstech enterprise—has announced a strategic investment of USD 50 million into Cricbuzz and Willow TV, two of the most prominent cricket media platforms under Times Internet.
This significant alliance merges Cricbuzz’s massive global digital footprint—with over 185 million monthly users—and Willow TV’s premium live broadcast capabilities, which includes streaming more than 1,500 matches annually across key cricket-viewing markets such as the US, Canada, Southeast Asia, and the Middle East.
The investment is designed to power the next phase of fan engagement by integrating cutting-edge technologies including artificial intelligence, immersive content formats, and seamless commerce experiences. The vision is clear: to deliver richer, more interactive experiences that bring fans closer to the game—and to one another.
“Cricbuzz and Willow are central to how hundreds of millions engage with cricket daily,” said Satyan Gajwani, Vice Chairman of Times Internet. “This partnership with Dream Sports is an exciting opportunity to co-create the next chapter in cricket media by pushing the boundaries of digital fan experiences.”
For Dream Sports—home to Dream11, FanCode, and DreamSetGo, and a user base exceeding 250 million—this marks a natural progression in its ambition to deepen sports engagement in India and globally.
“Our mission at Dream Sports is to ‘Make Sports Better’ for fans,” said Harsh Jain, Co-Founder and CEO of Dream Sports. “We’ve had a long-standing relationship with Cricbuzz, and this investment allows us to deliver more personalised, interactive, and socially engaging experiences to cricket enthusiasts around the world.”
By combining Dream Sports’ ecosystem with the expansive reach of Cricbuzz and the live rights muscle of Willow TV, the partnership enhances content distribution and consumer touchpoints, reinforcing the growing trend of convergence between sports media, technology, and commerce.
Cricbuzz continues to lead as the most popular destination for live scores, match commentary, and expert insights, while Willow TV remains the go-to cricket broadcaster across North America. Their combined reach spans over 150 countries—making this a globally relevant play.
Avendus Capital served as the exclusive financial advisor on the transaction.
As digital sports consumption continues to evolve, this collaboration positions Dream Sports and Times Internet at the forefront of redefining how cricket is consumed, experienced, and monetised—putting fans at the centre of innovation.