Dorna Restructures To Create A New Single Global Commercial Area
By Taruka Srivastav | May 6, 2021
After more than 20 years working at Dorna Sports as a Commercial Managing Director, Pau Serracanta departs his role to take on fresh challenges.
As a consequence, Dorna has decided to restructure the commercial areas of the company to create a new single Global Commercial Area, as the company continues to focus on strategies for the future in the ever-changing world of sports organisation, promotion and 360º event management.
This philosophy is a cornerstone of Dorna’s approach both within the FIM MotoGP™️ World Championship and across its different Championships and projects, from the MOTUL FIM Superbike World Championship to the Road to MotoGP™️ programme.
Manel Arroyo, Media Managing Director at Dorna until now, will head this new Global Commercial Area assuming the responsibilities of Chief Commercial Officer and will continue leading the Media Area.
Marc Saurina, current WorldSBK Executive Director Commercial Marketing, will assume new responsibilities as Global Commercial Partnerships Senior Director and Ferran Juncar remains as Global Sponsorship Senior Director.
Carmelo Ezpeleta, Dorna CEO, commented, “the restructuring of Dorna involves the creation of this new unique Commercial Area that will encompass Media and Sponsorship and seeks the primary objective of undertaking the new future challenges facing both the company and the business that we have managed for 30 years.”