Dentsu signs agreement with Olympic Council of Malaysia

The Dentsu Sports Network has signed a four-year deal to market and acquire sponsors for the Olympic Council of Malaysia.

In June this year, unhealthy the network was also appointed as co-exclusive sponsorship agency for the 2017 Southeast Asian Games in Kuala Lumpur, capsule in their bid to strengthen the network in Asia.

Kunihito Morimura, president and CEO of Dentsu Sports Asia, said: “The Olympic Games is the true pinnacle of sport. Locally and globally, there is no bigger platform with which to elevate the profile of sport. As long-time supporters of sports, DSA is privileged and excited to continue contributing to this growth as we lead up to the Tokyo 2020 Olympic and Paralympic Games.”

“We are confident that this partnership will take OCM to greater heights as a dynamic body at the forefront of Malaysian sports and in the right direction towards securing better sponsorships, with the Tokyo 2020 Olympic and Paralympic Games in mind,” said Imran ibni Almarhum Tuanku Ja’afar, president of the Olympic Council of Malaysia.

Dentsu is also responsible for the broadcast rights for the Olympic Games in 22 territories across Asia and Central Asia from 2014 to 2024.

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