DemandScience PGA Tour

DemandScience Becomes Official Marketing Partner Of The PGA TOUR

February 23, 2022

The PGA TOUR and DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced a multi-year partnership naming DemandScience the “Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions” through 2026.

DemandScience branding will be integrated across key broadcast segments during NBC Sports coverage of The Honda Classic, Arnold Palmer Invitational presented by Mastercard, Valspar Championship, WGC – Dell Technologies Match Play, Valero Texas Open, BMW Championship and TOUR Championship. DemandScience will activate this new relationship by having a presence in programming throughout PGA TOUR media properties, aligning with PGA TOUR players and hosting customers at PGA TOUR events.

“We’re excited to welcome DemandScience and its global B2B expertise to the PGA TOUR,” said Brian Oliver, PGA TOUR Executive Vice President Marketing & Corporate Partnerships. “We’re thrilled with DemandScience’s commitment to First Tee and growing the sport of golf.”

DemandScience Chair and CEO Peter Cannone said, “Joining the PGA TOUR and PGA TOUR Champions as an Official Marketing Partner brings the DemandScience brand in front of the most valuable audience in sports. The PGA TOUR audience of B2B sales and marketing professionals and C-suite decision-makers are a perfect match with our customer base.”  

“This is a natural partnership for us. Every golfer knows the importance of having the right data at the right time in order to succeed – and that’s what we do for our customers every day,” Cannone concluded.

Demand Science will also be a Trustee of First Tee, a youth development organization supported by the TOUR. With programs in all 50 states and select international locations, First Tee has empowered millions of kids and teen to build their strength of character through golf.

DemandScience PGA Tour