sportsbiz

Data technology provider Cortex launches to the sports market to elevate fan experience

6 days ago

MACH-powered content, data & marketing technology provider, Cortex has been launched to the sports market.

Cortex offers quick-to-deploy technologies that connect data, content and commercial inventory, elevating the fan experience and generating new multi-channel revenue opportunities, unlocking the real value of digital sports marketing.

Driving Change in Sports Marketing

After 9 years of development in direct partnership with rights holders, agencies, brands and technology leaders across the sports landscape, Cortex launches this month to better serve the digitally diverse sports marketing industry, helping them meet the demands of the modern sports fans with unparalleled agility, scalability and technical innovation.

Cortex’s cutting-edge microservices, API-first, cloud-native, and headless technologies (MACH) are delivered across four key product verticals;

● Content & Activations
● Data & Marketing
● Commercial Inventory Management
● Stadium Display

By providing interoperable products across these verticals as well as seamlessly integrating with a wide range of third party providers, Cortex helps customers create seamless user journeys, optimise digital fan experiences and unlock new commercial opportunities enabling revenue to flow and their businesses to thrive.

Core products include a sport-specific headless Content Management System, a unified SSO, a centralised Fan Data Platform, online asset allocation, standardised reporting systems and groundbreaking digital playout software. This unrivalled range of products gives Cortex customers the flexibility to build a tech stack entirely tailored to their current goals and objectives whilst future-proofing the development of their digital ecosystems.

Committed to Excellence

Cortex’s leadership team brings a wealth of experience from game-changing businesses such as Opta, WPP, and InCrowd. Their deep understanding of the unique challenges faced by sports organisations has driven the development of Cortex’s suite of products, all committed to being:

● Simple and Easy to Use: Products that are intuitive and efficient for any sports or media organisation.
● Seamlessly Connected: Enabling efficient data, content, and inventory flow across any tech stack.
● Data Powered: Leveraging data and personalization for targeted campaigns and reporting.
● Revenue Driving: Enhancing fan experiences and driving better returns from sponsorship and marketing.

Aidan Cooney, Director of Cortex said: “There has been a marked shift in fan engagement and brand investment towards digital channels, yet sports marketing continues to focus primarily on linear television audiences. The launch of Cortex is about equipping our customers with the technology to build fully integrated and connected content, data, and inventory ecosystems.

This enables sports organisations to engage fans across both digital and linear platforms, leverage data to enhance fan experiences, and seamlessly integrate marketing messages into the fan experience as an organic part of the story, wherever and whenever they engage.

Modern marketing leaders require this level of sophistication to justify increased investment. Cortex technology transforms sports marketing from opaque practices to a first-party data-driven, transparent approach with real-time performance metrics, resulting in significant revenue growth for our customers.”

Cortex is trusted by a roster of leading sports organisations including EuroLeague Basketball, Premiership Rugby, Crystal Palace FC, SA20, ECB, The Hundred and SportFive.

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