Credit One Bank Adds Naming Rights Of Charleston Tennis Stadium And WTA 500 Tournament
By Taruka Srivastav | July 22, 2021
Credit One Financial, the parent company of Credit One Bank, one of the fastest-growing credit card providers in the United States, signed a multiyear naming rights sponsorship deal with Charleston Tennis, LLC, which includes title partner rights at the newly named Credit One Stadium located at the LTP Daniel Island tennis center in Charleston, South Carolina.
As part of the new sponsorship, Credit One Bank will be the title sponsor of the annual WTA 500 tennis tournament, to be held April 2-10, 2022 at Credit One Stadium.
American professional tennis player Madison Keys, WTA CEO Steve Simon and Charleston City Council Members Carol Jackson and Marie Del Cioppo attended the announcement today to celebrate Credit One’s sponsorship and investment in the greater Charleston region. Charleston Tennis, LLC, and Credit One also unveiled a design for the stadium’s marquee signage, a symbolic start of a new chapter for the 20-year-old venue that is currently undergoing extensive renovations to enhance the stadium experience.
“We’re proud to be working with Charleston Tennis, LLC, and the City of Charleston to build on the great history of this tournament and give the passionate fan base in the area and women’s tennis players from around the world a great experience at a state-of-the-art venue,” said John Coombe, senior vice president of marketing at Credit One Bank. “We want to grow the Credit One Bank brand name throughout the region while continuing to invest in entertainment and community programs important to our customers and fans.”
Credit One first partnered with Charleston Tennis, LLC, in June of 2020 for the Credit One Bank Invitational, which was the first large-scale tennis event to be held after the sport went on pause during the early days of the COVID-19 pandemic. The tournament featured 16 players, received more than 40 hours of live coverage on Tennis Channel, and helped raise critical funds for the Medical University of South Carolina’s frontline healthcare workers.