Cortex and Recast Join Forces to Power Data-Driven Fan Monetisation for Media Owners
July 9, 2025
Cortex, a leading fan engagement and marketing technology provider for the sports industry, announced a strategic partnership with Recast, the pioneering pay-per-view media monetisation solution. This collaboration will see Recast’s revolutionary micropayment wallet and Cortex’s comprehensive Fan Data Platform (FDP) and Single Sign-On (SSO) provide media owners with deeper audience insights, enabling more effective content monetisation and direct fan engagement.
The partnership underscores a shared vision of empowering content rights holders to maximise value from their audiences. Utilising Cortex’s Fan Data Platform with Recast’s offering will provide media owners with a unified and actionable view of their viewers’ behaviours, preferences, and consumption patterns on a granular level whilst enhancing opportunities for monetisation. This partnership will help optimise content performance, tailor marketing efforts, and ultimately drive increased revenue through Recast’s innovative micro-payment model.
“We are incredibly excited about our partnership with Recast,” said Archie Clarke, Senior Manager, Partnerships at Cortex. “Recast is revolutionising how media is valued and distributed, and their commitment to providing flexible monetisation options aligns perfectly with our ethos of empowering sports organisations. By integrating our sports-specific solutions, we are enabling media owners to go beyond simple transactions, giving them the deep insights needed to truly understand their paying audience. This will unlock new levels of personalisation, drive content optimisation, and ultimately, enhance the commercial returns for rights holders.”
Toni Blackhurst, Commercial Director, Recast, added: “We’re building the future of media monetisation around fairness, flexibility and fan-first thinking — and this partnership with Cortex is a major step forward. By bringing together RecastPay, our universal media wallet, with Cortex’s fan data platform, we’re giving media owners the tools to truly understand, engage, monetise and grow their audience in a way that’s measurable and meaningful.
While better data, smarter targeting and increased revenue are important, what’s truly transformational is the ability to create a connected ecosystem where content, value, and experience come together — unlocking powerful new revenue streams for rights holders and rewarding fans like never before.”
Whether it’s on stream, behind-the-scenes video, or an in-game activation, fans engage on their terms; fairly, flexibly, and meaningfully. This is more than just fan engagement — it’s smart, scalable monetisation that drives incremental revenue while making every fan feel valued. The future of digital sports engagement is personal, seamless, and rewarding for everyone.
Combining the capabilities of Recast with Cortex’s product suite creates a powerful ecosystem for sports organisations, brands, and media owners to be a part of the next generation of sports fandom.