Club América appoints IMG as commercial partnerships agency

Club América, the professional football team based in Mexico City, has appointed IMG as its commercial partnerships agency. The popular Mexican side, more commonly known as Las Águilas, is the most successful team in Mexico’s top professional football division, Liga MX.

Under the new agreement, IMG will look to leverage the club’s widespread popularity across North America to generate exciting new international sponsorship deals, with a particular focus on opportunities in the United States.

Club América, one of the founding members of the Primera División, has won more titles than any other team in Mexican football, winning a record thirteen league titles, six Copa México titles, and seven CONCACAF Champions League. It currently has the highest TV rating average for any soccer club in the United States and one of the largest social media followings and fanbase in North America.

Adolfo Bara, SVP & Managing Director of Football Events at IMG, said, “Club América is a club with an incredibly rich heritage and track record of excellence, both domestically and on the international stage. Its impressive and highly engaged fanbase is testimony to the club’s many successes on the field. We’re proud to partner with Club América to seek new commercial opportunities that can unlock further value for this iconic club in one of sport’s biggest markets and around the globe.”

Héctor González Iñárritu, Club América’s President of Operations, added that the Club is permanently seeking a closer relationship with global brands and agencies like IMG. He said: “We are sure that this alliance will support our growth in the USA and create more commercial opportunities for our Club. We’re also really proud to partner with IMG in a deal that will generate huge value on both sides.”