Chelsea Signs Zapp As Official European On-Demand Convenience And Grocery Delivery Partner
By Taruka Srivastav | July 20, 2021
Zapp, the fast growing start-up that delivers snacks, drinks, essential groceries and other everyday items within minutes, 24/7, has been chosen as the official European on-demand convenience and grocery delivery partner of Chelsea Football Club.
The partnership brings together the current European champions and the UK’s only 24/7 rapid delivery service, with both aiming to deliver in 2021. Zapp celebrates the passion that goes into football and the unique way sport brings people together, from celebrating the wins to commiserations – and everything in between. Whether it’s drinks and snacks on match day, half-time refreshments or the final whistle after party, Zapp lets fans live in the moment.
The partnership with Chelsea FC will run for two years initially, extending across Chelsea’s men’s team, Chelsea Women and the Academy sides. The collaboration includes a number of exciting Zapp and Chelsea Football Club promotions, from player activity to exclusive fan opportunities and Zapp football moments.
The partnership will be supported by an expansive Zapp stadium advertising campaign and the debut of Zapp’s first TV ad to be shown at half-time at a Chelsea home game in the forthcoming Premier League season.
‘We’re very excited to be partnering with Zapp’, says Guy Laurence, Chelsea’s chief executive. ‘On demand convenience and grocery delivery has become more and more present in our lives during the last decade, with the pandemic giving the category an unexpected accelerator. With any partnership, we want to work with leaders in their field – Zapp is the UK’s most loved brand in this space, with many of our fans and team members being Zapp customers already. The fact that Zapp has been able to grow so fast while deeply caring about its values and community made it a very obvious fit as a partner for the club.’
Steve O’Hear, Zapp’s vice president of strategy, says: ‘At Zapp, we focus on delivering for the community of our customers, day in and day out. When we look at prospective partners, we first and foremost look for an overlap of our values – championing diversity, sustainability and obsessing about the perfect delivery. We couldn’t be more proud to be partnering with one of the biggest sports franchises in the world that celebrates our values in such a symbiotic way.’
Operating its own ‘Zappstores’, supported by an-electric fleet of bikes and employed riders, Zapp caters for the ‘need it now’ occasions, delivering in minutes, 24/7.