Chelsea FC Onboards Trivago As Training Wear Partner

Chelsea Football Club has partnered with travel brand trivago which will become the club’s Official Training Wear Partner.

The multi-year partnership between these two international brands, which will begin following the club’s final Premier League match, will see trivago feature across the club’s training kit for the Men’s, Women’s, and Academy teams.

From Piraeus to Munich, supporters have travelled from across the world to be there for the best nights in the club’s history. The partnership and integrated campaign, Let’s Go, will bring together the best of football and travel in a uniquely Chelsea way. From television to curated content to once-in-a-lifetime experiences together, Chelsea and trivago are helping fans go further, bigger, and bolder.

Chelsea chief executive Guy Laurence said: ‘We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family. With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s and Academy training wear.’

trivago CEO Axel Hefer said: ‘When the opportunity to partner with Chelsea came up, we jumped at the idea. We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life.

Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does. We are excited to bring this to life with a smile-raising, heart thumping trivago twist in a uniquely Chelsea way – let’s go!