Cazoo To Become New Main Partner And Shirt Sponsor Of SC Freiburg
April 13, 2022
Cazoo is to become the new main partner and shirt sponsor of SC Freiburg. The multi-year partnership between the Bundesliga club and Europe’s leading online car retailer will start at the beginning of the coming season (2022/23).
As the new main partner and shirt sponsor of SC Freiburg, Cazoo will receive extensive advertising rights at Sport-Club home matches in the Europa-Park stadium, this includes TV boards, media backdrops and online. A key component of the partnership is the shirt sponsorship at all matches of the SC professionals.
In addition to the Bundesliga professionals, Cazoo will appear as shirt sponsor and advertising partner at all matches of the second team (U23) of SC Freiburg in the 3rd league and, as co-sponsor of the Freiburg Football School (junior training centre), will also be visible at all matches of the SC junior teams. Cazoo will also be a co-sponsor and sleeve sponsor of SC Freiburg’s Bundesliga women.
Common sustainability topics
In addition, SC Freiburg and Cazoo have agreed to focus on sustainability projects and campaigns as part of the new partnership and to develop these together. This could include campaigns on topics such as electric mobility and/or hybrid drive, but also joint projects in the environment or exercise area.
Cazoo has been active on the German market since December 2021 and is considered a pioneer in the shift to buying used cars entirely online. The company was founded in the UK and intends to use the partnership with SC Freiburg to raise its brand awareness in Germany. Cazoo is also pursuing a similar strategy in other European markets such as the UK, France and Spain and has entered into various partnerships for this purpose.
Alex Chesterman OBE, Founder & CEO of Cazoo, said:
“SC Freiburg has taken a big step forward in recent years, both in terms of sport and infrastructure with its new Europa-Park stadium. The club has a passionate fan base and, like us, is ambitious and results driven and at the same time its modesty and social commitment is why it is considered one of the most likeable clubs in German football for years. We look forward to engaging with the fans and local community in the coming years, and making Cazoo a household name in Germany and delivering the best car buying and selling experience in this important market.”
Oliver Leki, Chief Financial, Operations and Marketing Officer of SC Freiburg, said:
“We are delighted to have Cazoo on our side as our new main and jersey sponsor from next season. The partnership with the Sport-Club should help Cazoo as a dynamic digital company to achieve its communication goals in Germany. For SC Freiburg, the deal is also a confirmation of the club’s positive development in recent years.”
Marco Sautner, Managing Director of Infront Germany, added:
“We are delighted that with Cazoo as a new main sponsor we have been able to convey an international brand and set another important milestone for the future of SC Freiburg.”