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ATP signs multi-year global deal with Yokohama Rubber
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WNBA extends partnership with Prime Video
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McLaren Racing inks extension with British American Tobacco
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Greenfly secures $14m investments from sports tech brands
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Silver Lake acquires Endeavour valuing firm at $13bn
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Elevate strengthens brand with Fenway Sports Management acquisition
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Liberty Media acquires MotoGP
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Barclays becomes official banking partner of New York Liberty
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Southampton FC signs Moonpig as official memorable moments partner
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Samsung supports surfing, breaking and skateboarding ahead of Olympics
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LA28 Makes History with First-Ever Venue Naming Rights at Olympic & Paralympic Games
For the first time in the history of the Olympic and Paralympic Games, LA28 has…