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Feldspar to build world’s first sensor-enabled running track to boost athlete performance
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FC Barcelona renews partnership with 1XBET until 2029
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Chelsea signs BingX as sleeve partner
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DAZN and X Games inks multi-year broadcast deal
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MotoGP extends agreement with Ziggo Sport until 2029
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Juventus and Fanatics inks retail and licensing partnership
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Pittsburgh Pirates signs Sheetz as first jersey patch partner
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Satisfi Labs, an AI-powered platform acquires Factoreal
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Virat Kohli’s WROGN gets $15m investment from Aditya Birla Group
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PGA Tour extends partnership with Avis until 2028
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Altman Solon promotes sports business thought leader David Dellea to Partner
ATP & Nitto Denko Corporation Extend Landmark Partnership Through 2030
The ATP and Nitto Denko Corporation have announced a multi-year extension of their highly successful…