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Adidas inks multi-year partnership with Mercedes-AMG Petronas F1 team
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Euroleague Basketball renews partnership with IMG
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Southampton Football Club inks partnership with Dominoes
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Avenue makes significant investments in Mercury 13 to boost women’s football
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LFP Media partners with Sport 24 to bring Ligue 1 McDonald’s highlights
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NEOM and Rajasthan Royals celebrate successful second edition of cricket program
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Baller League raises $25m in Serie A funding
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AFC renews broadcast deal with Sport 24 until 2028
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Mumbai Indians sign Lauritz Knudsen as principal partner
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Williams Racing signs Santander as official retail banking partner for 2025
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World Aquatics and Sony ink official partnership
Netflix Expands FIFA Women’s World Cup Rights to Canada in Landmark Streaming Move
Netflix has strengthened its global sports portfolio by securing exclusive Canadian broadcast rights for the…