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British Gymnastics inks three-year partnership with FB Curves
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AFF awards streaming rights to Leisu Sports in China
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Portugal replaces Nike with Puma as kit partner
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Saudi Pro League inks partnership with OneFootball
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Premier League strengthens financial fair play with updated APT rules
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Angel City partners with makeup brand NYX Professional
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ATPI Sports Travel inks three-year deal with LCFC Women
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MotoGP unveils new brand identity
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Visa and Euroleague Basketball Announce Multi-Year Partnership
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UFC signs IBM as global AI partner
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EA signs multi-year agreement with Professional Women’s Hockey League
Salesforce and LIV Golf team up to elevate fan & player experiences with Agentforce
Salesforce and LIV Golf, have announced a strategic partnership that brings Agentforce, Salesforce’s digital labor…