Cricket sportsbiz

Castore inks partnership with New Zealand Cricket

December 21, 2023

Sportswear brand Castore has inked a new partnership with New Zealand Cricket.

Starting next summer, the deal will see Castore provide technical kit covering all formats of the game for the New Zealand cricket teams, staff, communities, and fans.

The collaboration marks Castore’s first step into New Zealand sport.

Tom Beahon, co-founder of Castore, said: “We are beyond delighted to announce our partnership with New Zealand cricket. The team plays the sport the right way, positive, authentic and with humility, which is everything we strive for as a brand.

“This latest union further cements Castore’s presence and commitment to the sporting landscape globally as we continue to partner with teams at the elite level of the game.”

Castore said fans of New Zealand cricket can expect fully bespoke playing kits across all formats of the game as it looks to offer something for every supporter, as well as the players performing on the pitch.

Chris Smith, NZC GM Commercial, added: “A partnership with Castore presents opportunities for NZC to better serve the high performance needs of our players, to build on the NZC, Blackcaps and White Ferns brands, and to meet the changing preferences of fans. Feedback from the Blackcaps and White Ferns has been overwhelmingly positive.”

Cricket sportsbiz