Capital Unplugged Connexi

Capital Unplugged Invests In Connexi

February 3, 2020

Capital Unplugged, a UK technology and media investor, is delighted to announce its investment into Connexi, the fast growing digital sponsorship marketplace for brands and sports rights holders.

Capital Unplugged invests in early-stage and high-growth technology companies through a combination of funding sources, technology services and incubator space in London. Its investment is part of Connexi’s second round funding to support its rapid expansion across multiple sports rights holders and global brands.

Lee Booth, Chairman of Capital Unplugged, said “We’re very excited to become one of Connexi’s investors at this important stage in their growth. The platform and vision revolutionises the access and speed with which sports teams, federations and events can source the right commercial partner. The benefit for brands in being able to discover opportunities that match their values and budgets is not to be underestimated. Connexi are disrupting a tired and closed market using digital tools to transform and democratise commercial partnerships. This is a perfect match for Capital Unplugged.”

Capital Unplugged will offer a combination of cash and technology to Connexi as part of its funding and will build a link to the Global Sport Technology platform which manages sport federation membership, ticketing and coaching programmes.

Rory Stewart-Richardson, CEO of Connexi, “I am really excited about the recent investment from Capital Unplugged, who through Global Sports Technology and their in-depth knowledge of the sports and entertainment world, will ensure our data driven approach remains at the forefront of the market. We have some very exciting developments happening to the platform over the course of the next few months, which will continue to support our proposition of creating more data driven commercially relevant partnerships, with each party, be that the Agency, Brand or Rights Holder continuing to remain in control!”

Capital Unplugged Connexi