Bundesliga International, OneFootball And SPORTFIVE Combine For Brazil Broadcast
September 16, 2020
Digital media company OneFootball, Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, and SPORTFIVE have collectively launched an innovative broadcasting model for all Bundesliga and Bundesliga 2 matches in Brazil.
Beginning with the upcoming 2020-21 season, which kicks off on September 18th, all Bundesliga and Bundesliga 2 games will be broadcast for free in Brazil exclusively by OneFootball – for the next three seasons, up to and including the 2022-23 season. In addition, OneFootball will also broadcast the German Supercup, which this year features FC Bayern München and Borussia Dortmund, as well as the all-important promotion/relegation matches at the end of each season.
After future-driven discussions on how best to engage the Brazilian audience, OneFootball and SPORTFIVE, as a global sports business agency and comprehensive rights partner of the DFL, have joined forces to create the overall framework for this distribution partnership. SPORTFIVE and OneFootball will jointly oversee the marketing of all advertising inventory.
In addition to this agreement, Bundesliga International retains the option to make one match available to a linear broadcaster in Brazil each matchday.
With this forward-thinking approach, and OneFootball’s significant reach in Brazil, all stakeholders gain access to the immense South-American market of football enthusiasts and accelerate further global expansion and reach of the premium products Bundesliga and Bundesliga 2.
The partnership reflects OneFootball’s ambition to be the ultimate destination for everything football and provide fans with a complete, flexible and affordable offering. Through its platform and social media channels, OneFootball already reaches more than 70 million fans with the most comprehensive offering of on and off the pitch content, curated for a personalized experience. For fans in Brazil, this will mean access to the latest statistics, breaking news and scores, as well as the ability to watch their favourite players from the Bundesliga, home of the new UEFA Champions League Champions, in action, all in one place.
Lucas von Cranach, CEO and founder of OneFootball, explains: “We continue to democratize football. Bringing freely available matches from one of the biggest leagues in the world to Brazil, where football is the most popular sport, is really exciting for us. By energizing the traditional sports media landscape and bringing the action directly to Brazilian fans, for free and easily available at their fingertips, we’re another step closer to becoming the ultimate football destination for a new generation.”
Robert Klein, CEO of Bundesliga International, said: “The Bundesliga has long been associated with driving innovation in football and this agreement with OneFootball, in collaboration with SPORTFIVE reiterates our commitment to utilizing technology for the good of fans globally. There is a rich history which ties together German and Brazilian football and, through this partnership, we can ensure that Bundesliga remains an important part of the footballing culture. With the OneFootball app, the Bundesliga is freely available and with highly entertaining football, world class players and more goals per match than any other major European league, this partnership is another step we are taking to reach more fans throughout Brazil.”
Nikolaus von Doetinchem, President Media at SPORTFIVE, adds: “Within this ever-changing media landscape and evolving content consumption behaviors, we are proud of this contemporary and innovative broadcasting model. Our hereby implemented “digital-first approach” in the end leads to extensive value for all involved stakeholders and creates an enormous platform, suited for the attractiveness, power and international reach of the Bundesliga and Bundesliga 2.”
