Basketball sportsbiz

British Basketball League signs programming partnership with YES Network

December 2, 2023

The British Basketball League has announced its programming partnership with the YES Network, the most-watched regional sports network in the United States and the exclusive regional television home of the 27-time World Champions New York Yankees, the Brooklyn Nets and the New York Liberty.

As part of this collaboration, the YES Network’s Emmy Award-winning YES App will stream two live British Basketball League games per week each Thursday and Friday starting at 2:30 pm ET, with the first League game airing today (Leicester Riders vs. London Lions at 2:30 pm ET).

The games will be available on the YES App to subscribers in YES’ regional footprint, which includes all of New York State and Connecticut, northern and central New Jersey and northeastern Pennsylvania. The network has been the most-watched regional sports network in the country for 18 of the past 20 years.

In addition to the two games streamed weekly, fans can enjoy replays of select games on the YES Network’s linear channel Thursday or Friday in primetime. The British Basketball League’s brand-new UNBEATABLE magazine show will also air on the YES Network and the YES App.

YES App subscribers will be able to watch homegrown talent play across the pond, including Brooklyn’s Tarik Phillips of the London Lions and Samuel Idowu of the Leicester Riders, and Buffalo-born Maceo Jack of the Cheshire Phoenix.

The YES App is accessible via and through devices such as Amazon Fire TV, Roku, Apple TV, Google TV and Samsung-connected TVs, and on mobile.

British Basketball League Chief Executive Officer, Aaron Radin, said: “We’re very excited about our partnership with the YES Network, the most-watched regional sports network in the US, to bring our League into the homes of the New York tri-state area. This announcement marks a major milestone for our League, signifying our continuing growth and ambitions.

“We are committed to delivering high-quality sports entertainment to the YES Network’s viewers to build an audience with new overseas fans.”

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