British Basketball League expands in the US with Bally Sports deal

The British Basketball League signed a new broadcast partnership with Bally Sports, a deal that will bring British basketball to regional audiences across the U.S.

Home to America’s most comprehensive regional sports media rights portfolio, with 18 owned and operated regional sports networks, (RSNs), Bally Sports will offer two weekly British Basketball League games, scheduled for Thursday and Friday evenings beginning January 04.

Games will air across the Bally Sports RSNs and also be made available to stream live and on demand through the Bally Sports app – when users authenticate through their local TV provider or subscribe to Bally Sports+, the company’s direct-to-consumer (DTC) platform.

Complementing game coverage later this spring, Bally Sports will begin offering two weekly original programs to stateside audiences. UNBEATABLE delivers a comprehensive look at the League action, offering weekly highlights, original features, exclusive player and League personality interviews, top plays, and entertaining bloopers. In addition, Inside the Paint, provides an in-depth analysis surrounding the week’s action, incorporating reactions from both players and coaches.

British Basketball League Chief Executive Officer, Aaron Radin, said: “Our mission is to delight fans worldwide with our sports entertainment offering. This partnership with Bally Sports signifies yet another big step in the growth and global appeal of our League. We’re excited to showcase the competitiveness of British basketball to Bally Sports audiences and create connections with sports fans in the U.S. through the incredible reach of their regional networks.”