BLAST Extends Broadcast Partnership With TV2
December 11, 2020
Esports tournament organiser BLAST has agreed an extension with major Danish broadcaster TV2 to show the BLAST Premier 2021 season
The renewal means TV2 will obtain exclusive BLAST Premier broadcast rights in Denmark for a third consecutive year. As part of the deal, TV2 Denmark will broadcast all seven BLAST Premier events in 2021 on TV2 ZULU and online platform TV2 PLAY.
TV2’s renewal adds to the BBC in recently becoming the latest broadcast partner to join BLAST’s global portfolio of TV and online partners that have a joint reach of over 151m TV households, spanning 105 territories and shown in 18 languages.
In an extension of this year’s deal, 2021’s partnership will see BLAST work closely with TV2 to create bespoke Counter-Strike content outside of BLAST Premier events, which will sit on their online and linear channels.
Alexander Lewin, VP, Programming and Distribution for BLAST, said: “We are delighted to extend and expand our long-term partnership with TV2. TV2 continues to provide the perfect home for BLAST Premier’s Danish audience and we are excited to continue to push the boundaries and explore ways to produce premium and exclusive Counter-Strike content.”
Sune Roland Jensen, Content Manager for TV2 ZULU and TV2 PLAY, said: “ZULU and Counter-Strike have for several years proved to be a perfect match and a wonderful and playful partnership. We are excited to renew our agreement with BLAST, which represents many of the highlights of the esports calendar, and we strongly hope that during 2021 we can move from our own rooms and back to the arenas where the amazing and fast-growing e-sport also belongs.
“That said, it has been top-notch to note that the limitations of the pandemic have not stopped the unique commitment that embraces Counter-Strike across rooms and studios in the fast-growing ZULU CS:GO community, which is built on social media.”