BK8 to pledge money to local charities as part of partnership with Aston Villa
June 22, 2023
Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner
The organisation, who have signed a three-year deal with the Club, will have branding featured on the front of Villa’s three shirts until the end of the 2025/26 season and have committed to giving back to charity with this latest announcement.
The club’s third kit, which will be unveiled later in the summer, will see BK8 make a contribution per adult third shirt sold, to a local charity in Birmingham. The move comes off the back of BK8’s previous work over the past two years, working with charities and programmes involving mental health awareness and this initiative is the first of what will be a number of collaborations with the Club.
They are currently co-operating with Her Game Too on the importance of gender equality in football.
Speaking about the rationale behind their charitable aims, BK8 EMEA Managing Director Michael Gatt, said: “We are really delighted to be able to announce our support for local charities as part of our exciting new partnership with Aston Villa. Being able to give something back to the supporters for their dedication is a hugely significant part of the reason we want to be involved with a prestigious institution, which is what Aston Villa Football Club are.
“As a brand working in football for the last few years, we have committed to working closely with our partners’ local community initiatives and ensure we continue our commitment to delivering on our ambitions in this area.
“Over the next three years of this deal we will work tirelessly to make an impact in this area with a number of programmes across the region that engage with Villa supporters locally but also on a global scale.”
An Aston Villa spokesperson said: Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia.”
The brand will also invest in several brand activations across the course of the partnership, which they believe will showcase their commitment to several local charitable initiatives in and around Birmingham. The deal also includes various advertising opportunities including advertising assets at Villa Park, which will be given to charity organisations to display promotional messages throughout the season.
CEO Salauddin SS of Outlast Sports Entertainment, who brokered the partnership, said: “We are thrilled to play a key role in helping BK8’s continued growth and helping forge meaningful football partnerships for the brand. Fans can expect more activations in coming months where we can give back to the community to help bring about even better opportunities for the future.”
